You're good at what you do. Your marketing just isn't saying it yet.

Your clients love you. Referrals come in. But online? You know something is missing.

You didn't build something real just to blend in.

The problem isn't your work. It's that the right people can't find you, and your digital presence doesn’t match what you actually do.

I spent 12 years in marketing and data before I started TrueIcon. I've watched brilliant people with real expertise get completely overlooked online. It was not because they weren't good enough, it was because the strategy wasn't there.

Real talk: creativity without data is just a guess, and data without creativity is just numbers.

I combine both. That's what I do.

And what you've built? It's worth finding.

We’ll help you:

A woman (Jen DeGroff) giving a presentation to a seated audience in a room with colorful wall art, including a large mural of Frida Kahlo and an inspirational quote.

Show up where it counts

Most businesses aren't invisible because they're bad at what they do. They're invisible because nobody built the foundation. I dig into your SEO, fix what's broken, and make sure the right people can actually find you.

Understand what your audience actually wants.

Gain valuable insights into your target audience, what your they want, where the opportunities are, what's worth your time. Then we help make decisions that move things forward.

Build a real strategy.

Not a one-size plan. Something built around your business, your goals, and what you're actually trying to do next. We understand your current needs, what your challenges are, and where potential gaps are. We look at things holistically.

"Jen is inarguably one of the most talented and bright individuals I have had the opportunity to work with. It is incredibly difficult to find a professional that brings talent, determination, and empathy. Often times businesses are forced to settle for two out of the three. You might find someone that has talent and determination but lacks empathy, or an empathetic and talented individual that lacks determination. With Jen DeGroff, you're getting all three!"

—Anthony A, Social Media Manager
"Jen demonstrated her expertise, focus, and ability to not only develop a platform for data collection but also to interpret the data, leading to effective strategies that I'm confident supported the company's success. Jen was comfortable interacting with and presenting her findings to everyone, from team members to the executive team and board of directors, with confidence. "

—Glen S, Owner
"Working with Jennifer was such a privilege. She is determined, focused, extremely knowledgeable and IT-savvy."

—Alvaro S, Customer Success Leader
"Jen DeGroff is one of the best in the business! Jen worked to optimize my website search engine (SEO). She went above and beyond my expectations. She was so thoughtful in asking great questions. Ultimately, working with her led to exceptional results. A company found me organically and I’m presenting to an international group of over 100 participants next week! I recommend Jen DeGroff of True Icon wholeheartedly and enthusiastically. She is also a great speaker and coach!"

—Janet T, Founder

Offerings to Grow Your Business

Marketing & Strategy Consulting

Brand Strategy & Development: Build a compelling brand identity that fosters meaningful customer experiences
Marketing Guidance: Receive advice on leveraging social media, content, email, and other marketing strategies to drive engagement and results.
Client Presentation & Reporting: Benefit from clear reports and visual presentations that communicate key insights and metrics effectively to stakeholders.
Customized Strategies: We tailor our approach to meet your specific business goals and budget.
Market Research and Insights

Customer Insights: Uncover key customer preferences, pain points, and satisfaction levels through surveys and data analysis, enabling you to refine your marketing approach.
Industry Trend Analysis: Stay ahead of the competition by analyzing industry shifts and spotting emerging trends that can create new growth opportunities.
Website & Google Analytics: Dive deep into your website’s performance metrics, gain insights into user behavior, identify high-impact efforts, and track conversion rates.
Website Creation and Search Engine Optimization (SEO) Services

Keyword Research & Strategy: Identify the most impactful search terms your ideal customers are using to ensure your business appears in relevant search results.
Technical & On-Page SEO: Enhance your website’s structure, content, and technical framework to align with search engine algorithms, boosting visibility and performance.
Local SEO: Strengthen your online presence in local searches, optimizing your business for platforms like Google Maps and others.
SEO Analytics & Reporting: Receive audits and reports, identify improvements, and measure effectiveness of ongoing strategies