Stop performing and start living.

Everyone deserves to feel seen, heard, and truly alive in their own story. TrueIcon exists to close the gap between the life you are "supposed" to live and the one you are meant to lead.

We highlight the good through heart-led speaking, keynotes, and community conversations.

Explore the Podcast
Book Jen for Your Stage

Step Confidently into Your Truth.

You can look completely successful on paper while feeling quietly drained on the inside.

The pressure of the "shoulds" leaves accomplished professionals feeling stuck inside a box of other people's expectations.

  • The Cycle of Overcommitting: Saying yes to everyone else leaves nothing left for personal autonomy, meaning, or connection

  • The Cost of Performing: This lack of fulfillment carries a heavy price: a success that feels hollow, and a life on the cusp of burnout and resentment

  • The Courage to Pivot: It is time to trust your unique strengths and take purposeful steps toward a life that gives you energy.

Let's Go

Make Your Younger Self Proud.

TrueIcon is built on harmony, empathy, and learning from different perspectives. Jen DeGroff broke through her own barriers to take full ownership of her life; and she wants to help others do the same.

If you no longer resonate with your identity, you have the power to change it.

You are worthy of a bold, aligned, and meaningful life. Let's take purposeful steps to make “you” proud.

  • “When Jennifer speaks, you know instantly that her message is rooted in lived experience with defying the odds and smashing expectations. We all need to hear her speak to start living more authentically and bravely."

    Allison B

  • “Jen is a fantastic trainer! She was always coming to our training sessions with different options and making each session unique. She is easy to work with and I saw great results! I had the pleasure of training with Jen almost to the very end of my pregnancy. I highly recommend working with Jen!”

    Allison M

  • "Jen was comfortable interacting with and presenting her findings to everyone, from team members to the executive team and board of directors, with confidence. In addition to her expertise, her positive attitude and strong work ethic made her a valuable member of our team. She was always willing to help or assist wherever needed for the team's success. She has the skills needed to succeed and the willingness to grow upon those skills to help any organization."

    Glen S

  • “Jen was very cognizant of my limitations and was constantly finding new exercises to work around my issues. She has a great personality and is so easy to talk to and get along with.”

    Leona T

  • “Jen creatively finds ways to get the most out of each individual. She is extremely patient and motivating.”

    Barb S.

  • "Jen is inarguably one of the most talented and bright individuals I have had the opportunity to work with. Not only is she detailed and driven in her work, but she is a thoughtful and empathetic. It is incredibly difficult to find a professional that brings talent, determination, and empathy. With Jen, you're getting all three!"

    Anthony A

  • "I had the pleasure of working with Jen and was able to experience her talent for leadership, problem solving skills, and ability to adapt to different personality types to achieve success. Jen is one of the most tenacious, dynamic, creative, persistent, flexible people I have had the fortune of working with."

    Erin F

Step Into Growth

  • Learn More

    Stage Hosting & Keynotes

    High-energy event emceeing, panel moderation, and keynotes designed to keep audiences engaged, connected, and inspired from start to finish.

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  • Jen DeGroff with long curly hair at a podium, speaking into a microphone during an event, with a colorful light background and a person standing nearby.

    The TrueIcon Podcast

    Connect with individuals who lead with heart, resilience, and purpose. Highlighting the good, and embracing new perspectives one story at a time.

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  • A woman, Jen DeGroff speaking into a microphone on a stage with a crowd in a park behind her. The crowd is standing on steps and wearing green shirts. Trees with autumn-colored leaves are in the background.

    Wellness & Sustainable Habits

    Practical strategies rooted in movement, self-esteem, and personal strength to help driven individuals build a life that gives them energy.

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The Heart Behind TrueIcon

Jen left the corporate world to build a platform rooted in genuine authenticity. She brings a rare mix of strategy, physical resilience, and warmth to every stage.

TrueIcon Inc. exists to help people realize their own power to take bold action towards their goals.

  • 12 Years in Data & Marketing Strategy: Executive boardroom presentations, international event management, and product launches. Jen speaks creative strategy fluently.

  • 6+ Years in Health & Fitness Coaching: NASM certified personal trainer and group coach designing programs for all abilities. She knows how to listen, adapt, and reach goals.

  • Inclusion & Advocacy: Autism Fitness Certified Pro co-leading neurodivergent awareness and community education. Connection and community are everything.

Ready to Bring Energy to Your Next Event?

Whether you need a keynote speaker, an emcee who holds the room, or a workshop for your team, let's connect.

Let's Chat